It was a complete accident if I’m honest. We had a large high profile event at the BBC New Broadcast House and I was looking for some canape trays with the wow factor and so I contacted Paul Goodfellow about visiting the showroom with one of our operations managers.

I had always stayed in touch with Paul after various roles in the city and hoped he could help me out. Co incidentally a month previously we had started the search to partner with an equipment specialist. Not knowing how far Goodfellows had come in such a short time it was a lovely surprise to learn more about their capabilities and support they could offer us.

Our aspiration is to become a leading contract caterer within a total facilities management solution through organic growth and acquisition.

We know we do great food and we wanted to partner with someone who could assist in showcasing this and help create consistency in terms of the look and feel of our various food offers across our 160 sites and growing.

After a competitive tender process the team at Goodfellows really demonstrated to us their commitment in helping us bring future projects to life. Their unrivalled customer service and support as well as being market leaders in concept development won us over.

It was also very important that they offered exclusivity on ranges and shared the same values / vision as us but most importantly where committed to making future projects a success. Our overall aim was that our light equipment supplier became an Integrated part of the Servest family and extension of our operations team as well as our sales functions.

We wrote a detailed brief around the different practicalities and service areas we wanted to focus on. Elly Gimbel (Design Project Manager) then led the concept development along with our marketing and merchandising manager putting together a comprehensive equipment spec that really suited our business.  

This took some time as it was very important we achieved the correct look. This was then signed off by the development team and operations director and showcased at our inaugural ‘Adventures in Food’ company conference. The aim was to create a seamless document for our operation team and sites to use which we achieved. It has been very refreshing to see some of the transformational changes this project has had at some of our sites. 

Servest Food Co spec – Equipment specification

Post office Finsbury dials transformation / show site

Supported Inaugural ‘Adventures in Food’ company conference showcasing new equipment spec to operations teams and sites in attendance

All light equipment for Tesco Head Office refresh

Ground house coffee brand – Equipment spec and rollout

BBC New Broadcast House Hospitality Refresh and Launch of Angel Hill brand

New B and I Brand Angel Hill Food Co – Equipment specification

Sales kits and equipment

Equipment for One off High profile events FSM awards and ACE Charity events

Various Competitions and Salon culinaire 

No matter the requirement from small one off requests to full scale projects and rollouts Goodfellows have the experience and expertise to provide you with something truly unique and innovative.

From initial planning, right through to delivery the level of support and assistance you receive is above and beyond what others can offer. The whole team demonstrates a genuine, true passion for the industry and pride themselves on delivering an excellent overall service. 

If you want improve your customer experience and journey the team at Goodfellows will help you bring your ideas to life.

The team are extremely knowledgeable, friendly and very accommodating no matter how big or small your request.