MEET LIONEL

Have you seen Lionel? He has become quite the social media sensation and the star of our new catalogue campaign! We’ve been teasing you for weeks with our #WhosLionel campaign and now we can finally introduce you to the cheeky chap…

Meet Lionel, he appears on the front and back cover of our new catalogue. We chose a lobster as our cover star because he represents that this is very different. The idea started because we were looking for a really interesting theme for the Back of House cover and we wanted something a bit more eye catching than a pan or machine. Lionel seemed a great way to link the two aspects of the catalogue. So far, we have had some great feedback on social media and we have a feeling Lionel will be popping up again in the future!

So now you’ve met our cover star, we will get into what features inside the catalogue…This is our fourth edition in our Guide series and we have worked really hard to make this edition different to anything else out there. Instead of filling the pages with endless products that can often overwhelm and confuse people, we have tried to make the catalogue more helpful, inspirational and interesting, by concentrating on solutions.

We have done this by creating sections where you can see products in real situations, like Breakfast Buffet, Coffee Shop and Cocktail & Bar, as well as referencing our most popular brand ranges, to make choice easier.

We meet and work with a lot of different people in the hospitality industry, especially in our Little Portland Street showroom and from these meetings we learn and develop new ways to find solutions. We now want to convert our showroom approach to our catalogues.

As well as new solution areas, we are introducing ‘Sexy Knives’, which showcases a new selection of exciting knife ranges! Chefs, you are going to be in your element!

Also, we work with all types of restaurants, hotels and caterers so we wanted to show that we cater for everyone, but this can be hard to do in a catalogue. We don’t want to reveal too much, but we have found a way to make it easier to find products within your budget. We can’t wait to see what you think!

So, the Goodf Guide is OUT NOW!! If you have opted in or are a loyal customers of ours, then keep a look out as there will be a copy landing on your door step within the next couple of days! You can also request a copy here and take Lionel home.