Heritage and Design Philosophy

Founded by brothers Serge and Axel Van Den Bossche, Serax started as a family business focused on flower pots. Over the years, it has evolved into a global brand that celebrates creativity and craftsmanship. Serax's design philosophy centers on creating objects that are both beautiful and practical, often pushing the boundaries of traditional design to offer unique, contemporary pieces.

Product Range

Serax offers a diverse collection of products, including:

• Tableware: Plates, bowls, and serving pieces in various materials and styles
• Glassware: Distinctive glasses for various beverages, from wine to cocktails
• Furniture: Indoor and outdoor pieces that combine form and function
• Lighting: Innovative lamps and lighting solutions for different spaces
• Decorative Objects: Vases, sculptures, and other artistic pieces for home decor

Collaborations and Innovation

One of Serax's key strengths is its collaborations with renowned designers and artists. These partnerships have resulted in unique collections that showcase diverse styles and perspectives. From tableware designed by Michelin-starred chefs to furniture created by leading architects, Serax continues to surprise and delight with its innovative offerings.

Quality and Craftsmanship

Serax is committed to producing high-quality products that stand the test of time. While embracing modern design, the brand also values traditional craftsmanship. Many Serax products are handmade or involve artisanal techniques, ensuring each piece has its own character and charm.

Global Presence and Sustainability

With a presence in over 80 countries, Serax has become a global brand while maintaining its Belgian roots. The company is increasingly focusing on sustainability, exploring eco-friendly materials and production methods. This commitment to responsible design and manufacturing aligns with contemporary values and ensures Serax's continued relevance in the evolving world of design and home decor.